“Streams of Content, Limited Attention: The Flow of Information through Social Media”
“ Making content work in a networked era is going to be about living in the streams, consuming and producing alongside “customers.” Consuming to understand, producing to be relevant. Content creators are not going to get to dictate the cultural norms just because they can make their content available; they are still accountable to those who are trafficking content. ”
The future of content is light through a prism - different presentation of the same information, depending on the angle...